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The Best Audience Targeting Tricks for Small Budgets
Nov 8, 2025

The Best Audience Targeting Tricks for Small Budgets

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Special Ad Category Rules Explained: What Facebook Allows (and What It Doesn’t)
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If your business operates in one of these sensitive areas, understanding the rules is crucial to running compliant and effective campaigns.
Blended ROAS vs Channel ROAS: What You Should Track
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Tracking your ad performance correctly can be the difference between scaling profitably and wasting your budget.
Why AOV Is Your Secret Lever for Better ROAS
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If you want to maximize every advertising dollar, keep reading.
How to Decode Meta's Ongoing Ad Policy Shifts for Health, Finance, & Sensitive Markets
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This article breaks down what’s happening, why it matters, and how you can adapt before your competitors do.
Running Facebook Ads for Handmade or Etsy-Style Products: What Works Best?
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Discover proven strategies, supported by data, to help small business owners and crafters drive sales while keeping ad costs efficient.
Building Micro-Influencer Ads That Feel Native on Facebook
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Learn strategies, supported by data, that will help advertisers create campaigns with real impact.

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