With over 3.06 billion monthly active users on Facebook and 10 million active advertisers competing for attention, the way you share account access can make or break performance. A recent 2025 study shows 91 % of businesses now maintain a Facebook presence, and mis‑configured permissions are a top reason agencies miss deadlines.(sproutsocial.com, cropink.com)
When teams use correct roles—Owner, Admin, Analyst, or Advertiser—accounts see up to 28 % lower cost‑per‑action (CPA) thanks to faster approvals and fewer errors.(klientboost.com)
Quick Stats Worth Knowing
Facebook’s scale in 2025: a billion-level audience, eight-figure advertiser base and triple-digit-billion ad revenues underscore why clean, role-based access matters
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Facebook ad revenue reached $164.5 billion in 2024, a 23 % year‑over‑year jump.(sproutsocial.com, cropink.com)
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40 % of all time on the platform is now spent watching video, making correct role‑based creative approvals essential.(cropink.com)
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The average user clicks 12 ads per month, underscoring why secure, transparent access boosts trust and optimizes target audience ads.(cropink.com)
Step‑by‑Step: Granting Access in Facebook Ads Manager
1. Confirm You’re in the Right Business Manager
Log into Business Manager for the brand account. Navigate to Business Settings → Accounts → Ad Accounts. If you manage multiple pages, double‑check the ID to avoid mixing location‑based targeting campaigns.
2. Click Assign Partners or Add People
Choose Assign Partners when adding an external agency or freelancer. Select Business ID share if the partner also operates via Business Manager; use Email for individual contractors.
3. Choose the Correct Role
| Role | Best For | Permissions | Typical Use‑Case |
|---|---|---|---|
| Admin | In‑house marketing lead | Full control inc. billing & ad creation | Multi‑brand oversight |
| Advertiser | Agency media buyer | Create & edit campaigns, view performance | facebook ad targeting options, budget tweaks |
| Analyst | Finance or BI team | Read‑only reporting | Track ad audience targeting KPIs |
| Employee | Freelance designer | Limited creative uploads | Upload creative assets |
4. Review Meta Targeting Options Together
Campaigns managed with the right roles and mandatory 2FA outperform poorly configured accounts on every benchmark: higher CTR, lower CPC and stronger conversion-rate efficiency
Before hitting Save, review meta targeting options—such as facebook interest targeting, geo targetting, or look‑alike audiences—so every collaborator understands the scope of targeted Facebook ads they can deploy.
5. Enable Two‑Factor Authentication
Protect sensitive data by requiring 2FA for all users. Meta reports 57 % fewer unauthorized changes in accounts with 2FA enabled.(sproutsocial.com)
6. Audit Access Quarterly
Use Business Settings → Users → System Users to export a CSV of all roles. Remove dormant seats and realign any mismatched permissions. Agencies that audit quarterly cut approval delays by up to 20 %.(klientboost.com)
Common Pitfalls & How to Fix Them
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Pending Invitation Never Received
Check spam folders or resend via link. -
“Ad Account Reached Maximum Users” Error
Remove obsolete users or upgrade to a Business Manager with higher ad‑account limits. -
No Pixel Access for Developer
Grant Events Manager access separately; Pixel permissions don’t inherit from Ad Account roles.
Best Practices for Seamless Collaboration
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Use naming conventions: e.g.,
Brand‑EU‑Q3‑LeadGen. -
Document changes: Keep a shared changelog inside Business Manager notes.
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Layer permissions: Start new partners at
Advertiser, upgrade after trust is established.
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Final Thoughts
Giving the right people the right access in Facebook Ads Manager isn’t just housekeeping—it’s a competitive edge. With proper roles, clear accountability, and routine audits, your location advertising campaigns can scale confidently while safeguarding data—and your bottom line.
